Jeopardy+Questions

Terminology 100- The plural form of the word medium. 200- The eight types of media businesses (newspapers, books, magazines, radio, recordings, movies, TV, Internet) 300- Companies that own media companies as well as unrelated businesses. 400- Creating an interest, understanding or good will towards a company, product or person. 500- The intentional planting of false information by government agencies or sources. Timeline 100- When media begins 200- When advertising begins 300- When first advertising agency opens 400- Beginning of advertising regulation 500- When ad agency; Ayer and son becomes the 1st company to offer clients planning, creation, production, and placing of their campaigns. Fallacy 100- A false argument 200- The use of a claim to support the same claim 300- The claim that two non-related events are somehow linked 400- The way of attacking a person instead of an idea 500- The series of non-sequitor arguments Agenda Setting 100- The way things are 200- Negative physical, emotional, and financial asspects 300- The specific steps necessary to change the status quo 400- Definition of solvency 500- Shows there is a problem that won't go away on its own Credibility 100- Three greek sayings media must establish for credibility 200- NPR, BBC, The Atlantic 300- Emotional credibility 400- Logical credibility 500- Personal credibility